Attract the Right Job or Clientele:
Get More Leads and Close More Sales with Explainer Videos
Note: Kimberley Laws provides today’s guest post, ‘Get more leads and close more sales with explainer videos.’ Kimberley Laws is a freelance writer and social media addict. You can follow her at The Embiggens Project.
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Get More Leads and Close More Sales:
The following explainer video insights may be used as the next best idea while interviewing on jobs or to advance your current career plus close more sales.
There is a reason why many “As Seen on TV” products become well-known household names. Not only are their commercials viewed en masse, but they also show how the product works, demonstrate its benefits and provide the viewer with a firsthand glimpse of the results of using said product. Yes, audiences across the nation are regularly exposed to these perfect sales pitches and, as a consequence, these products sell.
Imagine if you could harness the benefits of a full-blown infomercial for a fraction of the price. You can. It’s called an “explainer video.”
An explainer video is exactly that–a brief online video designed to explain how your product or service works and how it can benefit the viewer. And they can help your company in a myriad of ways.
Un-complicates the Complicated: Close More Sales
An explainer video has the power to take the “pain” out of even the most painstakingly complex concept. Visuals, after all, have the authority to transform paragraphs of written explanation into a few mere seconds of action. “Think Outside the Box: Create Memorable Explainer Videos” sums it up best by likening an explainer video to an episode of Star Trek where the screenwriters have an engineer or scientist explain complicated ideas like the monster of the week or the space-time anomaly they’re trapped in. In a similar manner, while keeping your target audience in mind, you can use video to foster understanding–removing an enormous barrier between your potential customers and your product.
Shows How Features are Benefits
Unless you are a devout techie, purchasing a new piece of technology can be a harrowing experience. Listening to a well-meaning salesperson rhyme off information containing words like gigabytes, pixels, ram, and refresh rate, can render you a perplexed, headache sufferer who is in no shape to make a purchasing decision. Thanks to an explainer video, however, you can see firsthand what these features actually are and how they can benefit you. As Kissmetrics’ “9 Insider Tips for Creating a Killer Explainer Video” warns, swapping out “100 GB of storage” for “Plenty of space to safely store your family photos” better shows how your product is going to make your customers’ lives better.
Improves SEO: Close More Sales
Sites that are text-heavy and light on pictures–and videos–tend to find themselves closer to the bottom of Google’s search results than those that offer a plethora of visuals. Why? Audiences tend to gravitate towards images. In fact, according to “5 Benefits of Telling Your Story with Explainer Videos,” Websites with videos are 50 times more likely to be ranked on Google’s first page than their video-free counterparts. The higher up the page you are, the more clicks you will receive. And clicks equal potential customers thus enabling you to close more sales.
Encourages Sharing
The only thing that online audiences love more than watching a great video is sharing one with their friends. Not only are videos a perennial favorite among social media users, but they are extremely easy to share across multiple platforms. Make sure that you include share tabs for the most popular social media venues and watch the traffic pour into your site.
Increases Sales
The whole point of any online marketing endeavor is to convert your site’s visitors into satisfied and loyal paying customers. And a well-planned, professionally executed explainer video can accomplish exactly that. After all, it allows you to showcase your perfect sales pitch every time and invite viewers to take the next step–whether that is placing an order, contacting your company directly, or paying a visit to your bricks and mortar store. Internet Retailer points out that OnlineGolf.com, which puts a View Video button in search results next to products that have video, reports that customers who view product videos are 85 percent more likely to buy than people who don’t view videos. Video sells and serves to help close more sales.
Images courtesy of Bigstockphoto.com.
If you would love to reap the benefits of your explainer video, there is no better time to get started than the present. So get those creative juices flowing, let your brand’s personality shine through, and have fun.
What is the best explainer video you have seen? What did you enjoy about it?
Related Blog Story:
Following Law’s insights will lead you to the Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
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