Would Your Company Benefit from a Social Media Manager?
Virtually every modern business has an online presence, and it’s almost universally accepted that social media can add a powerful dynamic to an online marketing campaign. But like all sales techniques, marketing through social media is a skill. Presuming that you can do it yourself just because you have a Facebook page or a Twitter account is the same as presuming you don’t need an accountant or bookkeeper because you can do math. Dedicated social media managers provide a service and command a salary, but like any employee, the good ones are invaluable. Here’s how a social media manager could bring your business’s online strategy into the modern age.
A social media manager will provide continuity of voice throughout all of your networks.
Continuity Across Platforms
As discussed in “3 Career Options For People Who Master Social Media,” people with a knack for online networking are highly sought after for their coveted skills. A social media manager will operate across all of a company’s networks, providing continuity in voice and style on your Facebook business page, as well as your Twitter, Instagram and Pinterest accounts.
Broadcasting and Listening
Social media requires timing and consistency. If you’re spending either too much or not enough time on social media, chances are, you’re not operating as efficiently as you could be. A social media manager will know the best times to tweet and post. But listening is just as important as broadcasting. A professional has the ability to comb through each platform, discovering who is talking about your business, what is being said, and can then use those revelations as the basis for customer outreach online.
Marketing on social media requires skill and experience.
Traditional sales techniques don’t always apply to social media marketing. For businesses with an online presence, a winning social media strategy can improve public outreach, establish a new line of communication with customers and put a human voice behind the corporate logo. Try to think of social media as a department – which needs to be managed by a diligent professional.
Andrew Lisa is a freelance writer who covers online marketing. He writes about small business management and public relations in the digital age.
