What is your approach?
This weekend, I was visiting with cousins who once owned an antique store. They are well-versed in the value of collectibles. They suggested we visit another antique store where they once owned space in addition to their own. Personally, I am not much of a shopper but knew it would be a treat to view antiques from their vantage point.
Upon entering the store, the Manager recognized my cousins and completely ignored my husband and I. It apparently did not occur to her that we might be prospects who could convert into clients. So we began to wander.
We met up with our cousins on another aisle where we spotted and admired an antique headboard & footboard for a bed. I proudly mentioned that we joined the age of the internet and purchasd something similar on Craig’s List.
The Manager had just come up from behind when the sentence was uttered. She was vitriolic about the computer, internet, “mouse-people” and today’s society that has no brains. We smiled and not so slowly backed out of the store.
The fact that we purchased something through the internet should not have been taken that we will never purchase in-person again. Her thought however may now be altered to “We will never purchase from her!”
Competition is good because it means there is a need. When you change your mindset to accepting all types of possibilities exist for acquiring the services you provide, you will be more inclined to innovate new strategies to get yours sold.
In the meantime, cultivate communication and relationships with people of all types – your business development will take off helping to close more sales. And when you lead the conversation to a positive conclusion, you will enjoy a Smooth Sale!
