Did you know that successful Politicians and Entrepreneurs have much in common?
Last night I listened and watched a highly successful politician who was “selling” his audience on his past accomplishments and why he deserves to rise to the next rung in the political ladder. No matter what one thought about his politics, his style, agenda and delivery were perfect for selling the audience.
Gavin Newsom’s talk was genuine and heartfelt. Although we sat in a circle around him, Newsom made certain to engage everyone in the audience thus serving to build personal relationships. He stated he delivered Town Hall meetings up and down the State to find, despite our geography, we all have similar concerns. While he has a formidable opponent in his own party, he is working to build consensus among his constituents. He also spoke of leveraging connections – a concept which a brilliant business coach once shared with me!
Entrepreneurs need to follow the same model. Conversationally communicate your concern for your Prospects’ challenges and then let your past successes be known to establish your expertise. Offer new ideas for improvement while conveying a desire to help. Get the buy-in that your prospect is interested enough to become your client. Ask to become partners – or for the business.
Taking a leadership stance just as politicians do will help you market to audiences larger than you anticipated serving to help spread word of mouth about you and your business. When you think about your audience first, no matter the size, you will close more sales and they will be a Smooth Sale!
My disclaimer is I am not endorsing any candidate nor making any prediction about the outcome of hhe election!
