Will you attract more sales by narrowing your niche?
Most often marketing experts will suggest beginning with a small defined audience to quickly become the expert and leader in your field leading to a quicker conversion of prospects to clients. But what if you have been in business a long time and were to focus on the tiniest portion of your business that you enjoy the most – will that work in attracting more sales?
Last year was a tough one for most. This morning 3 friends and I reconvened to bring each other up-to-date on our activities. I was completely surprised by the fact all 4 of us did exactly what I posed – we took the tiniest portion of our business that we enjoy the most and are promoting to the fullest. The surprising part is 3 of us are anticipating more revenue than ever!
My belief is the reason for our success is that we are each now focusing on what we truly enjoy. For me, the ebook webinars are a huge hit. The fourth person was in a very hard hit industry but her passion is swimming. She mentioned in passing that she knows how to instruct swimmers to swim faster. I exclaimed, “Why don’t you start charging for swim lessons?!” She answered, “I’ve been thinking about it silently, and now that you said it, I’m going to do it!”
When your clientele hears the passion in your voice and and excitement in your face, they become excited too helping to build your relationship. This is the point where attraction marketing and selling work their charm. This works on anything you want in life including interviewing well. It’s business development at its best and turns into a very Smooth Sale!
