Are you a good friend to associates?
What would you do if you participated in an event your associate coordinated for the first time but flaws were seen by everyone including you? Would you kindly make suggestions for improvement for the next time?
Some people are of the mindset to not interfere as it will only hurt your growing relationship. My inclination is that as long as you are diplomatic by pointing out what did work first and then offer suggestions for what might be improved upon, given your associate is a professional, he or she will be appreciative.
My own philosophy is to learn from every mis-step so that I may leap forward. Listening to others is the only way you are able to hear what your prospects and clients truly need and want. Then you are able to deliver on their expectations making you the leader and expert in your field. This is what enables repeat business, referrals and testimonials.
When you are able to give this opportunity to your associate, in my mind, you are a very good friend. Your underlying marketing message is you are there to help. This further serves to establish your relationship, very likely work on future projects together and build business dynamically. The two of you together will be headed for a very Smooth Sale!
