Your Preferred Clientele
Years agao, there was a main character on a detective show named Kojac, and he always asked, “Who loves you baby?” The same applies to business. Consider which type of clients you have the easiest time working with and where you might find more of the same.
Should you be telling yourself, “but I’ll make more money if I try selling to Fortune 500 accounts” yet you know full well they aren’t interested, you will realize the reality of income is severely limited. But when you find your preferred niche, and “preferred” refers to two-way appreciation, this is where you will make some money which may lead to bigger projects bringing about bigger income.
For those entrepreneurs starting out, try different markets to see where appreciation for your services may be the strongest. It’s your marketing research that leads to fruitful sales. Likewise, when you are seeking a job, you might try multiple avenues to practice interviewing. You will quickly see where the better match is for your expertise as you accept more opportunities to interview.
Be of the mindset that the hard work is upfront doing the research, and working with trial and error. But when you recognize your sweet spot, you will also find the Smooth Sale.
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
INSPIRED Business A New Vision for Building Business and Communities, Motivational Press
