Attract the Right Job or Clientele:
Are You Protecting Your Brand While Providing Online Reviews?
One phone call was all I needed to ponder whether protecting your brand while providing online reviews needs a re-examination. Understand, I always encourage calculated risk in applying for a job above your expertise, or in moving forward with projects as an entrepreneur. But in this instance, I use and encourage caution.
“Joan” was relaying her experience with a 3-day stay in a privately owned apartment. In addition to the original online pictures not living up to what was actually in place, it was evident the unit had not been cleaned in a year and the towels provided were dirty. Having put a deposit down, Joan was unable to walk away so she made do. She also put in a strong request to have the place cleaned and for new towels to replace the old. The owner obliged.
Upon returning home, Joan posted a review stating that the place was suitable for students but not anyone else past that age category. Joan did put a couple of nice sentences in her review and ended it on an upbeat note stating that the location was outstanding. In spite of that, the owner posted a not-so-nice response for everyone to read. Luckily for Joan, she does not run a business.
For those of us who do operate a business, I suggest erring on the side of caution. My own choice is to only post 5 star reviews. Anything less deserving is not posted online. I will privately share my thoughts with those who ask.
Why am I so cautious in this regard? Joan’s story is a mild version of what has been shared. Some people become irate with less than 5-star ratings and foolish statements are blasted all over the Internet. For those of us running a business, we need to be very protective of our reputation as it reflects our personal brand. We cannot afford to have negative commentary about us floating around in cyberspace.
The worst story heard was that of a woman who ran a highly successful art school for 30 years. One review by an angry student put her out of business. In her later years, she had to face starting all over again. Not something any of us would want to do. Her story gives all the more reason to ponder the question, are your protecting your brand while providing online reviews?
Another area of concern is of those who reach out to ask us for recommendations on the social sites. I only provide these for the people whose work I have experienced. It is possible I could agree with everything they post online, but they may have a strange way of providing service that I could not foresee. To avoid any problem, I avoid these types of testimonial requests.
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In the end, you are your brand. Protecting your brand while providing online reviews will wisely help you to enjoy the Smooth Sale!
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As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
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