From Roach Coach to Haute Cuisine!
Stepping onto a higher plane has been the theme of my blogs this past week. Today came the perfect reported story of a young man doing just that! ? For years he has run what is termed a “roach coach.” He operated a converted motor home as a fast food counter driving from company site to company site during the long lunch hour serving up greasy meals.
However, this fellow (let’s call him Gary) had a bigger vision and stepped into it. ? Gary learned to become a gourmet chef but he didn’t stop there. ? He also learned to make effective use of social media, in particular, Twitter. ? On any given day, Gary tweets his followers as to where and when his truck will be stopping to find on average 200 people waiting in line to purchase his gourmet meals.
Similarly, I advised Marc to offer services packaged at different price points to attract more affluent clients as well as those who can barely afford the entry level. ? When you offer services/products at a fair price, your marketing communication messaging is that you are a professional and what you have is of value. ? Giving them all away at a low price sends the wrong message. ? At the same time, you need to review everything you offer to make certain they are up-to-date with the times and are what your audiences are seeking.
Needs, wants and desires continually change – knowing these are the nitty gritty of successful sales.
Recognizing and mindfully implementing changes to your offerings will aid your business development and keep you in the leadership position. ? You will most definitely continue to attract more prospects, clients and sales. ? Build the relationship with everyone you meet, deliver outstanding customer service and you will be headed for a very Smooth Sale!
