Are you delivering service for which clients return for more?
While on vacation yesterday, we experienced two types of service from two different vendors: bad and good.
We took a ride in a cab whose driver was very unhappy. For the length of the ride we heard direct from the driver that the cab itself is of poor quality and the company will not fix it (we certainly did not feel safe hearing of all the problems); we were advised of the political state of our country; and how awful it was driving a cab in his city. His diatribe continued.
The only good news was it was a short ride. Personally, I couldn’t wait to get out and away from the driver. Many times I’ve cheerfully been handed a card from a driver telling me if I need a ride later in the day, I could call him to pick me up. Trust me, this time I ran from the cab (my husband paid the fare).
In the afternoon we and friends experienced a light but absolutely delightful lunch nearby. It was so good, 4 of us decided to return for dinner at another one of their locations. We enjoyed one of the best meals we’ve had in a very long time. The service was professional, everything appeared impeccable and delectable, and the taste was par excellence. And we had a great conversation capping the evening.
No matter what type of business you are in, you need to focus on your prospects and clients. Your mindset must be on building the relationship and delivering an impeccable service or product. The same is true when you are on interviews – set your mind before and during the interview to understand the company’s point of view as well as that of the person conducting the meeting. This is your business development and your marketing communication message that you care. In turn, you become seen as the leader in your field.
When you deliver a service or solution for your prospects, they become clients. And when you deliver friendly service, your prospects return for more and spread good word of mouth about you, recommending you and offering testimonials. Sales come in naturally and this is the mark of a Smooth Sale!
