Do you bottom line all activities?
A very wise business coach advised me to bottom-line everything I do. In other words, he if each activity is bringing about (or will be) desired results and/or revenue vs. the expense involved? As soon as I heard those words, I made drastic changes to the way I conduct business. In fact, these days I’m primarily online in collaboration and utilizing social media. My expenses are a fraction of where they were previously and I literally have the world at my fingertips.
Interestingly, this same coach asked me yesterday to attend an event about an hour away. I laughingly reminded him of our previous conversation and compared the gas, time, parking, event fee etc. to the cost of doing business on the internet. He was flattered I took his advice and remained true to it!
Whether you are an entrepreneur, a corporate executive or a job-seeker, I suggest you seriously contemplate and prioritize your wish list for what you want in the distant future and create a workable plan for getting there. Next, examine every phase of your current business. Toss out that which is not bringing in the results you desire and plug in something else that may work in its place.
Streamlining business and maintaining a focus on building relationships with your prospects and clients wherever they may be, will significantly aid your business development. Your mindset focused on this strategy turns into your marketing-communication language which soon translates into you being sean as a leader and expert in your field. You will soon be attracting more sales. The best part is each will prove to be a Smooth Sale!
