“To Tell the Truth”
This was the name of a television show long ago. The creators attracted large audiences in their studios when television was filmed live. A series of 5 contestants each told a wonderful story surrounding a particular event, while the same panelists week after week would ask questions to determine who was telling the truth.
On Friday I thought I was participating on the show when I was told a story about a service that seemed preposterous. But sometimes truth is stranger than fiction so I am left to unravel what the truth really is by asking a variety of experts. It’s a waste of time and energy.
While I don’t welcomes bad news, I welcome the truth. When communication is direct, honest and you know the other party speaks with integrity – it becomes far easier to determine the next plan of action for achieving goals. When truth is received, the other party delivers a wonderful marketing message that they may be trusted. Couple this with building relationships and showing appreciation for past business, you have the recipe for attracting more prospects, clients and future sales.
Focusing your mindset on direct communication whether on interviews or in front of your clientele is the leadership key to establishing yourself as the expert and achieving the Smooth Sale!
