Observe the big companies for free marketing ideas!
Every morning I make it a practice to read the business news. Today i read that Toyota reflected on their past polices, changed their mindset and is now considering reaching out to its clientele in 3 different ways:
1. Free maintenance may become standard for U.S. clients
2. 0% financing extended
3. Discounted lease offers
Given their very serious blunders in the past, these new incentives are definitely going to attract the attention of new car buyers. These should work to turn around a previously lost clientele for ultimately greater revenue.
As entrepreneurs, every once in a while we all make errors. So the question is which customer service policies do you have in place to smoothly continue your relationship with your clientele should something go wrong? It’s important for business development and remaining in business that you have a plan in place.
When you communicate how you resolve problems, you are seen as a leader and the go-to person for when your service is needed. This is a large part of your marketing effort and it will work to spread great word of mouth about you and your business, and will attract many more sales.
Wishing you always a very Smooth Sale!
