Are your messages for all of your venues consistent?
I had the good fortune to hear a marvelous speaker. She used her voice as a fine instrument. Her talk was filled with emotional stories both funny and sad. All the while her voice rose to a crescendo and then gently toned down to very soft notes of deep insight. Her talk was as moving as an opera.
However, in my opinion, her ending spoiled the impact. The speaker’s message was, “Stand in our own shoes to enjoy your unique journey into the spotlight.” It was a very powerful message. Everyone was nodding in agreement.
Alas, the speaker’s power diminished when she made an offer contradictory to her message. Her offer did not speak to standing in your own spotlight. Instead she offered a collaborative project designed to ride on her coattails. For me, the speaker’s offer ruined the entire message.
Had the speaker instead offered a package whereby she would help prospects in the audience achieve their own success, it is a safe bet that many more people would have quickly become her clients.
What does this have to do with you, if you aren’t a speaker?
The same principles apply no matter your field of endeavor. When you work to help others, build long term relationships, and the benefit of working with you is clearly seen, you will sell far more. Business then becomes a very Smooth Sale!
