What Does Your Pricing Say?
While in the market and about to purchase fish from the display case, I passed the meat on display. The pricing of various cuts caught my eye. It was very curious that chateaubriand was priced significantly lower than flank steak. Reflecting back when we ate more meat, I remember that Chateaubriand was held in high regard and always cost more. So I asked the butcher if anything had changed since then.
The bucher exclaimed, “I know what you mean, but I have no control over the pricing.”
This important subject matter: Do you have control over your pricing? Does it make sense?
On occasion, entrepreneurial pricing does not make sense. Sometimes we see it’s less expensive per item to purchase two rather than three, or to contract for less hours than for more. The idea of remaining in business is to sell more not less.
Have you recently checked what others in your field charge and promise to deliver? If so, how do you stand? If it’s a job interview you are after, do you know where you stand when it comes to salary requirement and benefits? Is there room for negotiation with variables included?
For any service there is always a wide range of pricing. When you are at the top of the scale, be prepared to communicate the advantages of what you bring to the table. Make your price ask straight-forwrard, logical and a reason other would desire to buy from you.
Sensible pricing and communication will lead you the Smooth Sale
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
INSPIRED Business A New Vision for Building Business and Communities, Motivational Press
