#1 Strategy for Building A Strong Business Foundation
Have you ever been to a gathering whether personal, business or career related where you were glad you met all those with whom you had a conversation?
Both sales and marketing strategies come into play to make this happen. And although I’m referring to an incredible PWIConnections event that took place this past work week, the same holds true for growing just about any type of business or furthering your career.
1. Know your desired outcome
What are you trying to achieve and what is it you wish to succinctly convey to others so they “get” your vision and wish to help?
2. Craft your messages well
Confer with your peers to create the right message targeting your desired clientele. Adapt the one to many styles for multiple in-person and online platforms. In terms of career, convey your experience and your personal brand that provides the advantage.
3. Qualify, Analyze, Track
Qualifying applies to many areas of growing your business such as right clientele, all venues involved, and effectiveness of your campaigns. Have a team of friends and peers in place to review all details to make the next plan even stronger.
Applying these strategies will strengthen relationships with your prospective audience. Momentum builds as your original clientele converts into your salesforce spreading good word of mouth and posting online on your behalf. Now you are enjoying the Smooth Sale!
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
