Attract the Right Job or Clientele:  

Build Reason to Do Business with You

In yesterday’s blog we discussed the error of those who send out blanket email essentially stating “Hey there, buy from me.”  As a recap, this style only serves to annoy most people.   

Today’s blog takes the insight further to help you advance your sale professionally and skillfully.  Similar to the above, many will respond to a call by saying, “I’m in a hurry, tell me what you’ve got.”  The worst thing you can do is to provide the information, because the usual response is, “Nope, don’t need it, bye” and it’s usually “bye forever”. 

The improved approach when someone says they don’t have time, this obviously includes a job inquiry as well, is to ask for a time and date that will be more convenient to connect.  Make note of the response, and when that date and time arrive, remind the person, they instructed you to contact them.

In the event, the other person is willing to talk to you and they try to hurry the process, it will be best to stop them as quickly as possible.  Suggest that the two of you may have an improved conversation by getting to know one another first.  Ask what caught their interest to learn more.  You wouldn’t be on the phone or in a meeting if there weren’t some need in mind. 

Delve deeper by inquiring about their goals for the year and if any obstacles are in the way.  The more open you conduct the conversation, the more likely you will be to get the sale.  Sales don’t necessarily happen the same day you meet.  The sale depends on the expenditure, complexity, and the need for other people to be involved in the process.

The slower approach allows time to build the relationship and the trust.  In so doing, you increase the likelihood for gaining the business.  As you speak at length, more insight will be gained as to what the company truly needs thereby providing a larger picture of options to be presented. 

The key is not to tell prospective clients that they need the product; instead the sale is more secure if you are able to get the prospect to tell you why they are in need.   After hearing all of the details relayed, ask, (in your own vocabulary) “Will xyz be of interest to help resolve the issue you just shared?”   

Striving to get the other person’s perspective each and every time, will provide you with far greater insight on how to sell to them. Over time, you will earn larger sales plus a returning and referring clientele.  Likewise, doing so with a hiring manager will help you secure the job. 

Building reason to do business with you produces the Smooth Sale!

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. Visit Elinor Stutz' Author Page on Amazon:

               Be A Story-Teller



As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired. 



Today’s insights are provided to help you achieve the Smooth Sale!


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