by smoothsale | Feb 8, 2010 | Business Development, clientele, clients, Entrepreneurs, Marketing, Marketing and Sales, Prospect, Relationships, Sales, Uncategorized
A University violated the marketing creed: know your audience! As the story unfolded, it was clear that greed got in the way. The University was offered $20 million to establish a new campus for the envisioned MBA program. The only stipulation was the program take...
by smoothsale | Feb 5, 2010 | Business Development, clientele, clients, communication, Customer service, Entrepreneurs, Prospect, Relationships, Sales, Uncategorized
Are you finding yourself in overwhelm? Most entrepreneurs in their first 5 years of business find such is the case. They quickly realize there is so much to learn and do but not enough hours in the day so they do find themselves in overwhelm. A number of strategies...
by smoothsale | Feb 4, 2010 | Business Development, clientele, clients, communication, Entrepreneurs, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales, Uncategorized
Did you realize writing a blog is “SO last year?” Such was the announcement in this morning’s newspaper according to polls taken from a variety of age groups. I began to contemplate this because I encourage others to write a blog for a variety of...
by smoothsale | Feb 2, 2010 | communication, Entrepreneurs, leadership, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
Are you promoting business activities on Facebook? Recently, I learned the official policy of Facebook: “Facebook is for social means only and not for running a business.” Facebook will shut down your account if you are reported as delivering spam and it...
by smoothsale | Jan 28, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, leadership, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
This mindset sank once thriving companies such as Sun Microsystems, Memorex and potentially Palm. The state of mind I’m speaking of is “complacency” and it certainly applies to entrepreneurship. How did complacency affect these companies? Memorex is...
by smoothsale | Jan 27, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, leadership, Marketing, Marketing and Sales, Prospect, Relationships, Sales
My favorite no-cost quick implementation business building strategy is… Learning from everyone else; in particular, the opposite sex. Men and women use a completely different approach to business. In my sales career, most often I was the only woman. I observed,...
