What message are you sending to prospects?
The story I heard this weekend made me laugh and cringe at the same time! Upon asking Zeke what was new in the well-to-do town in which he works, he shared his latest experience.
A new restaurant opened in town so Zeke and his co-workers (professionally dressed) went in for lunch to see what it was like. They were greeted by the new owner with the words “What do you want?” delivered in a condescending tone. They brushed the greeting off and proceeded to order their lunch at the counter. Meanwhile they spotted a gentleman leaving a table which accommodated 4 chairs. Zeke and his friends claimed the table.
Five minutes later, the man who had vacated the table returned to it and announced in a not so nice voice – “You might have thought I left the table, but I hadn’t. You can’t sit here!” Zeke said there was no apology for misunderstanding or any hint of niceness in the man’s voice.
The haughty attitude seemed to reign in that new restaurant so neither Zeke nor his co-workers plan on returning. No doubt a few others will be told of the incident.
When you run a business or sell, you cannot afford to allow bad word of mouth to spread. Your customer service policies must be sound and you must strive to build solid relationships with those you encounter. How you communicate is the first step toward business development.
Your mindset should be one of helping your clientele. Establish the role of expert and leader in your field to spread good word of mouth and attract new markets. When you behave in this manner, you will close more sales.
Reflect on your policies today. Tweak where needed to ensure future sales are a Smooth Sale!
