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Jokingly, I told a friend that I always use focused laziness. She laughed out loud but then a discussion followed having me realize it’s a valid topic.

My Story

If we believe that time is money, then it makes sense to seek out all efficiencies for an increase in productivity. Focused laziness refers to the consideration of all possible routes to find the shortest and quickest path.

The problem most people face is they believe there is only one way to do or achieve something, but this is rarely the case. They usually end up taking a meandering path instead of seriously considering the shortcut to their destination. The issue is similar to using the perimeter of a square versus taking the diagonal route.

The number one strategy for business success is always to have your eye on the goal. By watching professional athletes and listening to the instruction of their coaches, we may learn much in short segments and all at no charge.

In my sales career, the short path I took was to ask ‘why did you agree to see me today?’ The answer provides insight on what to continue doing. As conversation develops, problems are automatically revealed. And instead of guessing what will make the sale final, I would always ask the prospective client. The conversation style was my shortcut to success.

Late last year, I found it difficult both time and thought-wise to continually create original blogs. I recognized a less stressful way of building a blog following while eliminating much of the pressure. Whenever I read of work that inspires me, I offer guest blog spots. The qualifier is their work fits my audience and adheres to the guidelines. Peers told me I was foolish even to consider sharing the spotlight.

Focused laziness won out and saved the day. Slowly but surely the guest queue began to build. Even better, the newer content marketing strategy of using an Infographic became popular. Admittedly, I have no idea how to compile these, but my guest bloggers know.

By handing the blog reigns over on Fridays, my audience continues to grow. In sales, this is known as the win-win as we all see the benefit with the larger readership. A recent article confirmed everything I have been experiencing.

Focused Laziness Encourages Diversity in Thinking

Connecting all of the dots for sales departments and entrepreneurs, my strategy is another type of diversity and collaborative effort. I collect stories from people located all over the world revealing the best and the worst so that others may succeed. And the Infographic visually displays the latest trends. In this sense, myself, guest bloggers and our reading audiences all benefit.

For added insight read:


Your Story About Focused Laziness

On occasion you probably find yourself wondering how you can fit all of the necessary activities into a day. Year-end is even more stressful as the desire to close business becomes urgent. The first order of business is to take a deep breath and let it out. And then use focused laziness.

Review and Prioritize:

  • All the must do’s
  • The quick and easy tasks versus the time-consuming
  • Activities that will help achieve sales before year-end

Usually, I do the quick and easy tasks first to get them out of the way. But if yours do not add momentum to upcoming sales, move them to the bottom of the list. Determine where help may assist you in getting to your goal, but do not allow others to distract you from the time commitment. For each item consider the possibilities and the shortest route available for completion.

Make it a habit if you don’t already to keep a running task list of everything needing your attention. You will save hours each week not having to remember while remaining focused on your finish line.

Brainstorm and collaborate with those you trust and admire. Wonderful ideas unexpectedly arise that will increase enthusiasm and motivation to continue moving forward. Partnering makes life easier and increases the determination for exceeding your goals.

In the end, focused laziness wins the day!

Sales Tips for Focused Laziness
  1. Plan out what you want to achieve
  2. Analyze all possibilities for achieving each goal
  3. Determine which route is the most efficient time and money-wise
  4. Find collaborative partners willing to put in a similar effort
  5. Select contributors who complement your area of expertise
  6. Keep the needs, wants and desires of your clientele in mind at all times
  7. Track the increase of your client base and followings
  8. Ask your audience what you can do to improve to save time wasted on trial and error
  9. Implement the best of the feedback
  10. Celebrate Success!

Today’s blog is provided to help you achieve The Smooth Sale!

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