Are You Deliberately Different: Part 2

Attract the Right Job or Clientele: Building a standout brand that attracts our audience requires being deliberately different. Most entrepreneurs defy the conventional approach to business and life. And a small percentage of salespeople, the top producers, seek to...

Are You Needlessly Losing Business?

Attract the Right Job or Clientele: Three experiences during one weekend had me realize why some retail shops are needlessly losing business. Concern about customer care appears to have gone by the wayside. And the lessons apply well to both corporate sales and job...

Do You Learn From Defeat?

Attract the Right Job or Clientele: Defeat and failure do not exist as long as you are willing to improve your game. During childhood, I continually heard my Dad say, “You never know in the ballgame!” In the last seconds of a game, the people expected to lose would...

Do You Communicate An Improved Future?

Attract the Right Job or Clientele: The posting for a rental had me laughing upon reading the description of an improved future. Remarkably, the person is an engineer but would make a great salesperson given his humor, too. My Story We each have a starting point in...