Conference strategy builds trust and business
The Dreamforce Conference that took place this week, has grown almost exponentially in size. Admirably, it was so well strategized, that it, too, became another rousing success.
From a sales perspective, the larger vision is broken down by setting milestones to be achieved along with smaller goals, and minute details. It is attention to the detail that makes the difference.
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Attention to the details for attending events of this stature also holds true for attendees, whether job seekers or entrepreneurs, and executives of large companies. Some companies that attend conferences of this size, for the first time, became overly-zealous, not thinking their strategy through. The prospective clientele is seen as enormous, so they rush to schedule appointments to show off their latest services. And those seeking a career change will rush to approach interesting vendors about potential job openings. These are not best-serving strategies.
Companies new to an event of this size, will do best to assign goals to the team designated to attend. Given several buildings were occupied and keynotes delivered throughout each day, advance thought should be given as to where time will be best spent. Prospective clients and potential alliances should head the list. The better time to invite the best-matched prospects for a demo or ask for a meeting is after the event. By exchanging stories with one another about the experience, you simultaneously build relationships along with potential business.
Likewise, job seekers should prioritize the types of companies they wish to approach. Stick to the plan and collect the needed contact information of those to contact afterward. It is an opportunity to speak with a vendor to connect personally, and ask a couple of pertinent questions (given others are waiting in line behind you) to qualify the better match.
As the team reconvenes back at the office, you will hear of incidents to be avoided and strategies that worked extremely well. This prepares you well for the next event so that you may perform at your best, as well as consider hosting an event with familiarity now behind you.
Those who found “the perfect company” with whom to interview, do your research of the company and industry first. Then pick up the phone to connect with the right person. Begin by saying how much you enjoyed meeting the people at the conference booth.
Building confidence, presence, and relationships develops an attractive personal brand leading to the Smooth Sale
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
