Attract the Right Job or Clientele:
How Are You Communicating with Your Audience?
Two conversations in which I was the prospective client left me wondering if the selling party knows about the better way to be communicating with your audience. And a third conversation omitted a detail that should have been easily conveyed.
Understand Your Audience
My first conversation in question had me surprised due to the fact what was being presented to me was, for the most part, not to the taste of my age group. Yet the company proclaims to specialize for this segment of the population. They obvious do not understand the better way to be ‘communicating with your audience,’ or worse, theirs.
Conclusion
The approach was, ‘take it or leave it,’ so I decided to walk away.
Improved Situation
On a professional level and no matter who your audience might be, you should have a decent understanding of their interests in regard to your work. There is so much data on the Internet that the research is fairly quick and easy to obtain what you need.
Once you have the understanding of the research in mind, then it should be a straightforward conversation by asking questions to confirm what you learned. There are always exceptions to the rule, so on a person-by-person basis, ask, never assume. It is the better way to be communicating with your audience.
Truth and Consistency
The conversation was going great as we are both salespeople. I was intrigued by the service and happy that the company was seeking a collaborative effort rather than selling an expensive program. At least that was conveyed. At the very end, I heard there was a fee involved and then the question of interest followed. The conversation was going so well, I was stunned by the lack of consistency.
Conclusion
I advised that the person adhere to consistency and always conveying the truth upfront. Otherwise it’s a waste of people’s time. As it turns out, the program is of interest and so I requested a way to negotiate a better outcome.
Improved Approach
Most important is to always convey the truth, check the pulse, and not waste anyone’s time. If the investment isn’t available immediately, ask if there is a better time to reconnect. That’s how most sales are made.
Homework
Even our careers require homework. The seller was surprised by my question of how he found me. He didn’t remember which, in turn, surprised me.
Conclusion:
I requested that the seller provide a detailed email for me to consider given I am interested. It should also lend insight as to why the connection was initiated.
Improved Approach
Prior to a serious conversation, whether the buyer or seller, become familiar with the other party by researching:
- Profile
- Keywords used
- Sentiments expressed
Have two short sentences prepared as to why you want to connect with the other.
Related Blog Stories:
Making a habit of these three habits for communicating with your audience will lead you to the Smooth Sale!
Today’s insights are provided to help you achieve the Smooth Sale!
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