What’s Your Number?
A couple of friends confided to me that they reached an age where their number mentally represents an old person sitting in a rocking chair. ? They are almost frightened by their number. ? On the other hand, they laughed while they admitted they love to be silly and have fun as if they were still teenagers. ? This commonality is what attracted us to becoming friends. ? I replied, “It’s only a number. ? How you think and behave determines who you are.”
How this applies to business is the power of attracting who you want in your professional life? as customers. ? Just as with your personal connections, you want to be with people who share common interests, goals and who motivate you to go beyond where you currently are. ? Recently I got to know Alan Hickman and Jan Stringer who wrote the book and developed training programs on
BEE-ing Attraction: What Love Has To Do With Business and Marketing: A Guidebook for Developing Heart-Centered Business & Life.
Alan, Jan and I only recently met, yet we found we have similar outlooks on life and business; in fact much of our vocabulary is the same. ? After only a couple of short conversations they volunteered to promote my “How to Write A Book and Sell More Copies Online” webinar series and in turn, I’m recommending their programs.
This is the gist of knowing who you want as perfect customers. ? Once you have clearly defined the profile, you will then easily be able to develop your marketing-communication messaging. ? By extending your effort to attracting a particular type of prospect and building the relationship, they more readily convert into a client. ? In turn you have a better flow of revenue into your business.
Now imagine you are a job seeker going on interviews. ? Wouldn’t you rather find a job that suits your personality rather than having to fight management every day? ? Know ahead of time what you are seeking and when you get to the interview, mentally make a checklist. ? Most importantly ask if you can meet or speak with team members on the side so that you can get the real scoop. ? The process will lead you to a better work environment.
In years past, I sent a note to one prospect saying “I withdraw my offer of help”. I quickly realized that the prospect would be nothing but trouble and no amount of money would be worthwhile. ? So herein lies the decision for your future thinking about business development. ? Who in your business do you want to develop relationships with and where will you find more people like that? ? The commonality and bonding are what make the difference and bring joy into your work.
As we age, the importance of mindset, relationship and bonding becomes very clear – and places us on the sea of a very Smooth Sale!
