Are you checking your list twice?
We all make errors from time to time, but today I burst out laughing and here is why:
Sellers on Amazon listed the same book for the following prices:
13 new – $9.67 and 1 used – $14.99!
Why would a used copy sell for more? Would you personally purchase a used copy for more money? What does the marketing-communication underlying message say about the seller?
My advice always is to understand the mindset of your prospects and clients first before you attempt to sell anything. This is the only way to build trust and credibility as well as increase business development and sales. The same is true for when you interview for a job. You need to know why you are sitting in the interviewing room just as you need to know why people will be purchasing your book.
Your leadership capabilities come to the forefront when you are in the know of your clientele’s needs, wants and deep down desires. This is the technique that will lead you to getting the job or increasing your sales as long as you continue to build relationships every step of the way before and after the sale is made. At this point, repeat business, referrals and testimonials will come your way making for a very Smooth Sale!
P.S. My new book launches tomorrow: HIRED!
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press – both in stores and online. Visit Get2Hired.com – purchase and register to receive 18 complementary bonus tips!
