Do you let your intuition and  heart guide you?

This is a tough principle to swallow for most hard core business and salespeople.  However, what if you recognized this is the path to attracting your preferred prospects and clients – would you then give it some consideration?

Jan Stringer and Alan Hickman wrote BEE-ing Attraction: What love has to do with business and marketing. In their book, they speak of attracting the perfect customers.  Have you ever dealt with someone who was less than perfect?  It isn’t pleasant and many associates and I have on occasion fired clients.  Life is far too short to deal with unkind people.

The same principle applies to job seekers and people developing their careers – you want to be in a company where you fit in and look forward to going to work.  The interviewing process is grueling so it is best to define what you want most upfront.

My first mantra in sales was to continuously build relationships with everyone you meet and over deliver on expectations.  My mantra now includes helping others first and help will be reciprocated.  The process grew into joining an international online collaboration where we taught one another the ins and outs of social media and worked to promote the other.

So how does this play out in the real world?  I translated the first phase into my first book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks.  It is now an international best seller.  I believe the key ingredient is I put everything I knew about sales up until that point in time and everyone says they derived much value from it plus they describe it as  a fun read.

From the beginning of my business, community service was a part of the plan – helping job seekers understand how to sell themselves on interviews to land their desired job.  The notes of gratitude that poured in led me to write HIRED! How to Use Sales Techniques to Sell Yourself On Interviews“, Career Press.  Today is launch day and traffic is heavy.  An equally gratifying piece of today is that my international collaborative community is helping me promote the book on social media.

I’ve come a long way baby from the corporate sales environment having just pursued sales for sales and monetary sake!

When you take the heart based approach you will attract a larger clientele and become the leader in your field.  Your marketing-communication message is you care which will produce repeat business, referrals and testimonials making you the expert.  This is business development and revenue growth at their best!

The intuitive and heart based approach to business will lead you to a continual Smooth Sale!

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