Did you know marketing precedes sales?
I am forever dependent on the wisdom of marketing experts. Dependent where you are in your business journey, here is a recap of the most important tips learned to date:
1. Write a book
2. Develop multiple streams of income
3. Utilize social media
4. Use Twitter to attract opportunity – my favorite!
5. Be active on social media groups to become known as the expert in your field
6. Utilize all types of media to expand your reach
You will be surprised to know I did all the above and have come full circle. Now my mindset is focused on creating a marketing and public relations campaign for my new book, HIRED! A friend of mind wrote two great books on the subject and another friend wrote a marketing book for those networking in person and wanting to steadily build their business. I’m sharing these because they are the tools helping me to move forward swiftly and my desire is to help you, too.
A. The Thrifty Author’s Guide to Launching Your Books Without Losing Your Mind, Gail Martin
B. Social Media Means Business: The 30 Day Results Guide To Twitter, Blogging, Facebook and LinkedIn, Gail Martin
C. How to Market from Your Comfort Zone, Beth Woodward
What you should keep in mind is marketing reflects your communication style and affects whether you will get the job you want when interviewing, whether your prospects convert to clients, and whether you will attract increased sales. It is the first step toward business development. How you communicate and work to build relationships will determine your experience of a Smooth Sale!
