Entrepreneurship is Dependent Upon A Returning and Referring Clientele
How are you able to line up so many speaking engagements and interviews?”
The question surprised me because it came from a prominent businessman. He was seriously wanting to know the answer so that he could begin attracting similar opportunities for himself. I was surprised that the strategy wasn’t clear and began to tell him my “magic formula”.
My magic formula to attract opportunity of all types including getting the right interview or speaking opportunities is ~ build relationships with everyone as you never know where the next referral will call from. The second part to the formula is “over-deliver value on everything you do.” All of my speaking engagements and interviews are derived directly from referrals.
My first book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, speaks to this throughout the book. HIRED! How to Use Sales Techniques to Sell Yourself On Interviews suggests the exact same strategies to land the job you desire.
Add to the value of what you offer others by writing articles for publications, offer advice on social media and remain on the leading edge of technology to maintain a leadership position. All of these processes become your brand and marketing-communication effort that you are the expert in your field. When you add close attention to customer service, you have the recipe for repeat business, referrals and testimonials.
All of these strategies including business development to the Power of 10 will be taught at our upcoming Business Retreat Custom-designed for Entrepreneurs. My mission is to help you achieve the Smooth Sale!
