by smoothsale | Mar 31, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, leadership, Marketing, Marketing and Sales, Prospect, Relationships, Sales
Do you scrutinize your bottom-line? Last night a business coach, who teaches entrepreneurs almost everything they need to know about business, asked me to do a segment on marketing. I was provided with specific questions to answer. You may be wondering why me being my...
by smoothsale | Mar 30, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
Did you know to have different generations double-check your headlines on copy? This came to my attention last night when a woman in her 30’s called to say her much older CEO and COO didn’t like her marketing headline but both failed to explain why. Yet...
by smoothsale | Mar 29, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, interviewing, Interviews, leadership, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
Job-seekers and businesspeople – please read for making Your sale! 3 elements are required for making a sale or securing the job: 1. Understand the needs of your prospect 2. Uncover the wants 3. Discover their wish list and you will convert your prospect into a...
by smoothsale | Mar 26, 2010 | Business Development, clientele, clients, closing, communication, Customer service, Entrepreneurs, leadership, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
Do you know what to do when a client’s project takes a wrong turn? Today I am speaking from the standpoint of being a client. I worked very hard to build up my networks on facebook to the total connections of many thousands. Upon sending out only 5 messages to...
by smoothsale | Mar 25, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, leadership, Marketing, Marketing and Sales, Mindset, Relationships, Sales
A very bright 13 year old reminded me of the best selling tactics for attracting clients! In his speech for his Bar Mitzvah, Jed’s theme was, “I learn from past errors, correct them and move on.” Most grownups tend to punish themselves for not being...
by smoothsale | Mar 18, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, interviewing, Interviews, Marketing, Marketing and Sales, Prospect, Relationships, Sales
Are you clear on what you want? The other day I sent out an email with the subject line, “Crystal Clear”. Whether you are a job-seeker or a businessperson – the first step to getting what you want is to be clear and specific. In my upcoming book,...
