by smoothsale | Mar 31, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, leadership, Marketing, Marketing and Sales, Prospect, Relationships, Sales
Do you scrutinize your bottom-line? Last night a business coach, who teaches entrepreneurs almost everything they need to know about business, asked me to do a segment on marketing. I was provided with specific questions to answer. You may be wondering why me being my...
by smoothsale | Mar 30, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
Did you know to have different generations double-check your headlines on copy? This came to my attention last night when a woman in her 30’s called to say her much older CEO and COO didn’t like her marketing headline but both failed to explain why. Yet...
by smoothsale | Mar 29, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, interviewing, Interviews, leadership, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
Job-seekers and businesspeople – please read for making Your sale! 3 elements are required for making a sale or securing the job: 1. Understand the needs of your prospect 2. Uncover the wants 3. Discover their wish list and you will convert your prospect into a...
by smoothsale | Mar 26, 2010 | Business Development, clientele, clients, closing, communication, Customer service, Entrepreneurs, leadership, Marketing, Marketing and Sales, Mindset, Prospect, Relationships, Sales
Do you know what to do when a client’s project takes a wrong turn? Today I am speaking from the standpoint of being a client. I worked very hard to build up my networks on facebook to the total connections of many thousands. Upon sending out only 5 messages to...
by smoothsale | Mar 23, 2010 | Business Development, clientele, clients, communication, Entrepreneurs, leadership, Marketing, Marketing and Sales, Prospect, Sales
Did you know that a book is the #1 way to build credibility for your business and attract new markets? That is what I read in many marketing materials, so I set out to test the theory. The experts were right! Books attract new audiences or prospects who call to become...
by smoothsale | Mar 18, 2010 | Business Development, clientele, clients, closing, communication, Entrepreneurs, interviewing, Interviews, Marketing, Marketing and Sales, Prospect, Relationships, Sales
Are you clear on what you want? The other day I sent out an email with the subject line, “Crystal Clear”. Whether you are a job-seeker or a businessperson – the first step to getting what you want is to be clear and specific. In my upcoming book,...
