Do You Try to Change Rules?

  Attract the Right Job or Clientele: Some systems are broken, and it is up to each of us to work to change rules. The most effective way is to research the problem and then ask questions one by one to resolve. My Story I was recently asked to contribute to a...

Are You Deliberately Different: Part 2

Attract the Right Job or Clientele: Building a standout brand that attracts our audience requires being deliberately different. Most entrepreneurs defy the conventional approach to business and life. And a small percentage of salespeople, the top producers, seek to...

Do You Intrigue Audiences?

Attract the Right Job or Clientele: It takes talent to create tag lines that intrigue our audience enough for them to remember us. Good humor helps attract further interest in what we have to offer. Whether you pay for help to get the word out or do it yourself, there...